I only read his “manifesto” today, when I initially came across it I didn’t read it because the title irked me — for much the same reasons it did you. My main annoyance is the hypocrisy of him stating we don’t need more self declared “authorities” or “books as business cards” but has this not been his very business model? “We don’t need more people declaring themselves as authorities, oh and by the way here is my MANIFESTO on what people should and should not write.”